At the risk of not doing justice to Maisha Walker’s excellent talk on social media at May’s Princeton Regional Chamber Breakfast, here are some of her tips. I really don’t want to lose track of what she said, and I think it’s valuable for many of us.

Any new marketing technique requires a 6 to 12 month learning curve — first to learn the technology, then to soak up that community’s etiquette.

Experts say a human can have only 150 close relationships, but — for social media purposes — each of those 150 people have their own networks, making social media a powerful tool.

Nevertheless, social media connections aren’t helpful until you build them into relationships and make them real and local. Meet your connections!

Make sure you actually have a tangible goal that will affect your bottom line.

Realize you are a publisher. What will you publish?

Use the 80/20 rule. Twenty percent of your content should be highly unusual, surprising, attention grabbing.

Leverage all your resources, cross market, be consistent.

Track it, tweak it, repeat it. Don’t start any social media project if you can’t measure the results. It is not about traffic, it’s about customers.

In the photo at left, she highlighted the five social media tools that she recommends: LinkedIn, Facebook, YouTube, Twitter, and WordPress.

Debbie Schaffer of Mrs. G’s, no slouch in social media herself, said it was the best SM presentation she’d heard.