Just after graduating from high school, Lynette Young ran a project with 40 network engineers, all many years her senior. “I’m a geek by heart, a marketer by necessity,” admitted Young. She demonstrated both at the September 19 joint meeting of the IEEE and NJ CAMA when she taught about about Google Plus. After 2 1/2 years, she said, it is tipping into the mainstream, is bigger than Twitter, and is the second business social networking site.
Facebook is good to connect with people you already know, but Google Plus takes you to the rest, she said. Then she gave chapter and verse on how to do it. Own your page,” admonished Young. If you are a bricks and mortar business, capitalize on Google’s attention to “local.” For instance, if you have a restaurant be aware that Google now owns Zagat, so your reviews are live on Google Plus
The “hangout” and the “HOA” are new and exciting tools. You gather up to 10 friends or clients, tape your conversation live (hangout) then post it on YouTube (hangouts on air). That’s convenient because Google owns YouTube. It sounds like a marketing bonanza.
If you have a restaurant, Google now owns Zagat, so your reviews are live on Google Plus. “Own your page,” admonished Young. Bricks and mortar businesses should capitalize on Google’s attention to “local.”
I must admit I am still slightly paranoid about Google knowing everything about me. Somehow I had a “slip and fall,” and I fell onto the Google Plus platform. Now I’m in a lot of “circles” though I don’t have any “circles” of my own. I’ll look into this. If you get notified that you are in one of my circles, you might start receiving Princeton Comment in a different way. (As always, you may unsubscribe and I won’t hold it against you 🙂
A second chance to hear Young is at the PC Users Group at the Lawrence Library on Tuesday, September 24, at 7 p.m. She will tell more about how to put together hangouts and HOAs. “Set up the webcam, invite nine people, record it, port it, done.”
But the real problem with talking heads is — are they interesting? Present company excluded, I think talkers are more likely to be boring than writers.