It’s a think tank, it’s an incubator, it’s a place where the guys hang out, bounce ideas off each other, and cook up innovation. We’re not talking about 20-somethings with a coffee cup in one hand and a beer in the other in a grungy basement. This 4,000-square-foot penthouse suite at 90 Nassau Street overlooks Princeton University’s FitzRandolph Gates and Nassau Hall, and its occupants lunch at tony restaurants like Agricola. They are successful middle-aged entrepreneurs who have made a good amount of money.

At the helm of this consortium, Rosemark Capital, is Chris Kuenne, who recently sold the company he founded, Rosetta. Kuenne is also involved in DisruptiveLA, founded by childhood buddy James C.E. Burke, son of the former CEO of J&J. They hope that Rosetta’s scientific marketing techniques (personality-based segmention)  can lift independent films from the morass of inefficient marketing.

Click here for the rest of this story,  published in U.S. 1 Newspaper on October 16, 2013.