A press release is not an anachronism, says Anne Sweeney in a press release to me! And she’s right. Here is an excerpt from her excellent copy, where she says that the press release “is the launching pad for all your “new media” efforts..” and she goes on to offer four press releases for a modest sum.
Here to tell, in person, about how to use new media is the speaker for the Princeton Regional Chamber breakfast, Maisha Walker, founder of Message Medium. She helped digitally brand Unilever, Columbia University, and Mars Chocolate.
Hearing her will lure me away from my favorite anti-aging yoga class, so I will be at tomorrow’s Business Before Business Breakfast. Register for $25 if you are a chamber member (and that includes all my PUMC friends).
Sweeney reminds us, as I’m sure Walker will agree, to post the press release on your website, but also on Facebook “with a quick comment and an attractive photo” and hope it spreads virally. Also “both the Facebook and the web link will show up on Google as two separate entries.” Hmm, I didn’t know that.
But I do know that a print item in the Ewing Observer (full disclosure, a Community News Service paper, as is U.S. 1 Newspaper) brought somebody last Saturday to the New Jersey State Button Show. The visitor said that, at breakfast, she read the calendar listing and decided it would be a great way to spend a Saturday. The calendar listing came from a press release, so — yes — press releases are alive and well.