Intellectual property mavens take note: Just about the time the Froehlich family opened Docusafe, an entrepreneur in Madison, Wisconsin, opened the same kind of company under that name and also opened one in Phoenix, Arizona. (INCORRECT STATEMENT: ICANN, which assigns web pages, was confused and assigned the same URL, http://www.docusafe.com/, to all three locations. It turns out, thanks to somebody who read this and commented, that ICANN did not do that. The Wisconsin/Arizona folks always had www.docusafe.net. See comments below.)
You’d think there would have been a court battle, but in this case reason, courtesy – and practicality – prevailed.
After the ensuing confusion, the two firms worked it out. The Froehlichs had legal rights to the name.
Each markets their own company, and when a customer from the wrong location lands at their door, why of course, they provide the referral.
It helps that document storage is a business that doesn’t travel well.