Brandraising for NonProfits

This is a press release, provided by the Princeton Area Community Foundation and Borden Perlman. They invite you to a morning seminar for Executive Directors, Trustees and Development Directors

Brandraising: Speaking with One Voice

Presented by
Sarah Durham, Principal & Founder
Big Duck

Wednesday, May 25, 2011
8:00 am to 10:30 am

Registration and Breakfast at 8:00 am

RSVP 609.219.1800 or
by Friday, May 13

Free Registration – RSVP Required

Greenacres Country Club
2170 Lawrence Road
Lawrenceville, NJ 08648

The Session
Are you expanding the tools you use to communicate online, or considering it? Based on Sarah Durham’s book Brandraising: How to Raise Money and Increase Visibility through Smart Communications, (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach, and relationship-building communications.

You’ll learn
1. How online communications connect to other channels (on air, in print, in person, mobile)
2. How to use positioning and personality to help keep all your work on track
3. How to speak with a unified organizational voice across all channels, in all tools

The Speaker
Sarah Durham grew up in the advertising, design, and marketing worlds. In 1994, it was time for her to put communications best practices to work for a better reason: to help nonprofits increase their visibility, raise money, and move the needle on their missions. So she made her escape and started Big Duck. Today, Big Duck is the leading communications firm that works exclusively with nonprofits. Clients include local, regional, national, and international organizations.

Sarah is a total nonprofit communications nerd (her words!). She was named a “Top Fundraiser under 40” by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. She’s a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences. Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School and at the Athena Center for Women’s Leadership at Barnard College, and regularly gives workshops and webinars to anyone who’ll listen. Join her in conversation on Twitter @BigDuckSarah.

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