This is a press release, provided by the Princeton Area Community Foundation and Borden Perlman. They invite you to a morning seminar for Executive Directors, Trustees and Development Directors
Brandraising: Speaking with One Voice
Sarah Durham, Principal & Founder
Wednesday, May 25, 2011
8:00 am to 10:30 am
Registration and Breakfast at 8:00 am
RSVP 609.219.1800 or firstname.lastname@example.org
by Friday, May 13
Free Registration – RSVP Required
Greenacres Country Club
2170 Lawrence Road
Lawrenceville, NJ 08648
Are you expanding the tools you use to communicate online, or considering it? Based on Sarah Durham’s book Brandraising: How to Raise Money and Increase Visibility through Smart Communications, (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach, and relationship-building communications.
1. How online communications connect to other channels (on air, in print, in person, mobile)
2. How to use positioning and personality to help keep all your work on track
3. How to speak with a unified organizational voice across all channels, in all tools
Sarah Durham grew up in the advertising, design, and marketing worlds. In 1994, it was time for her to put communications best practices to work for a better reason: to help nonprofits increase their visibility, raise money, and move the needle on their missions. So she made her escape and started Big Duck. Today, Big Duck is the leading communications firm that works exclusively with nonprofits. Clients include local, regional, national, and international organizations.
Sarah is a total nonprofit communications nerd (her words!). She was named a “Top Fundraiser under 40” by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. She’s a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences. Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School and at the Athena Center for Women’s Leadership at Barnard College, and regularly gives workshops and webinars to anyone who’ll listen. Join her in conversation on Twitter @BigDuckSarah.