Social Media: The Architect of Our Intimacies?

Get a double dose of communications skills on Wednesday, October 24. Particularly if you work for a charity — or support one with your time — you will want to take the first of three social media sessions designed by the Princeton Regional Chamber for those in the non-profit arena. In this breakfast workshop at the Nassau Club, 8 to 10:30 p.m., a rep from Constant Contact will teach why social media is important (DUH), how social media has changed the non-profit landscape, and how to get started with it, get content, and find success. The discussion will include Twitter, Facebook, and Instagram. Cost for non-profit chamber members: $20, $5 more for non-members. That includes a full breakfast.

Although I already tweet and (obviously) blog I’m eager to attend. For instance, I tweet and Facebook for myself and my church, and I blog for myself and Not in Our Town, but it’s often a challenge to figure out which “voice” I’m using when. I’ve never used Instagram, and I’m still distributing this blog the old-fashioned way, with emails. I want to pick up some pointers.

That same evening, New Jersey CAMA presents Sarah Morgan, 6 to 8 p.m., at the Delaware Raritan Greenway. After drinks and munchies she will talk about “Writing for Results: Why Writing Matters.” A communications manager at Merck, Sarah has a personal blog at and tweets at Though it seems like a general topic, social media is sure to be included in her talk, because she wrote her Fordham master’s thesis on how social media is changing language. It’s $25 for members, $30 for nonmembers, and you can reserve by PayPal.

The CAMA event is for everyone. The more in-depth chamber workshops are theoretically only for nonprofits, but if you work in a for profit business, why not register as a representative of the charity you support? The chamber’s morning workshops will continue on November 20 and December 11, and, if you go to all three, you save money — the third session is free. The November focus is on best practices in email — how and why your email does or doesn’t get opened. The December discussion will range from brand awareness to driving donations.

Does all this social media worry you? You’re concerned about the lack of face to face interaction? You have reason to be. says Shelley Turkle (left) interviewed on Fresh Air this week and author of Alone Together, Why We Expect More of Technology and Less of Each Other. “Technology proposes itself as the architect of our intimacies,” she writes.

If it’s getting so important, as ubiquitous as Turkle warns, we need to learn to do it right. 

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