To Publicity Chairmen: Make it Easy

With Robert Bullington, president of the Kiwanis chapter

Today I had a delightful lunch with the Kiwanis Club of Trenton at Leonardo’s II. The program chairman asked me to offer tips that would help this nearly 90-year-old chapter publicize the Times-Kiwanis Camp Fund, founded in 1955 in partnership with the then Trenton Times.

My 10-minutes talk focused on war stories, PR successes and failures, everything from the New Jersey State Button Society show to a Congo mission trip by Princeton United Methodist Church on behalf of UFAR. Titled “Make it Easy: Ask ‘How High,'” the talk focused on how to encourage donors to give, editors to print press releases, and individuals to leverage their connections.

Does anyone else want these tips? Have talk, will travel.


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