For all of us who might be planning fund-raising events, this article in the 4-18-15 New York Times has insights.

“The events that work best are the ones that offer people an insider’s view of the organization or the people it serves.”

Not as effective, “those focused too much on honoring people within the organization…misses an opportunity to increase the number of people who know about the cause.”

In other words, buy a table and fill it with folks who might be donors.