All posts by bfiggefox

For My Grandchildren’s Parents


Today’s New York Times Science Tuesday section had so many very important tips that I’m sending them to my children, to help keep their families safe. If you didn’t get to read it:

Kids swallowing batteries: Check your remotes and anything else with a disk battery to be sure young fingers can’t get into them. Swallowing lithium cell batteries is way more dangerous than ingesting other kinds of batteries, and more kids are doing it. The lithium batteries destroy the esophagus. http://well.blogs.nytimes.com/2010/05/31/for-very-young-peril-lurks-in-lithium-cell-batteries/?ref=science

Grilling toxins: Marinating meat in rosemary reduces the toxins produced by high-heat grilling. http://www.nytimes.com/2010/06/01/health/01real.html?src=me&ref;=health

Hospital infections: You can get a dangerous infection in the hospital by not washing your hands with soap and water before you eat. Alchohol-based cleaners don’t destroy Clostridium difficile (C. diff) which can live for weeks on hard surfaces like bed rails, tables, and faucets. Be sure it is not on your hands when you handle food. http://www.nytimes.com/2010/06/01/science/01lett-CURBINGHOSPI_LETTERS.html?ref=science

And on the more positive side:

Music helps memory: Studying a dancing cockatoo proved that parrots, like people, are vocal learners. This explains why stroke victims learn better when singing and Alzheimer’s patients remember better that way as well. The implication for teaching your kids? Use music for memory work. http://www.nytimes.com/2010/06/01/science/01conv.html?ref=science

Get happy, get older. You can expect to be happier at 80 than you were in your 20s, because happiness increases with age. Good news for me as I turn 70.

http://www.nytimes.com/2010/06/01/health/research/01happy.html?src=me&ref;=general

And the Winner is….Fashion Stake

Fashion Stake won the $10,000 Princeton Entrepreneurs Network prize, just announced.

Premise: Young women who spend $5,000 a year on their wardrobe make $50 contributions to an up-and-coming designer and get to vote on style decisions and get other perks. The designer gets 25 percent of the take, the fashionistas get 50 percent, and Fashion Stake keeps 25 percent. The magic word is “crowdsourcing.”
More later… but a side note — in this era of social networking, when the Princeton Entrepreneurs Network launched a social enterprise subsidiary this very afternoon, no one was tweeting this conference. One of the presenters, @romneyw, tweeted it before the conference, as did I. I didn’t tweet at the event because I haven’t loaded the twitter ap on my blackberry.
So to get the results, I had to hoof it up there. Of course it was fun to be onsite but … but…but… In 2010 it’s supposed to work differently!

The three-way faceoff between social enterprise companies was, however, conducted in a 21st century way. The audience texted their favorites, and Virebo (a company that aims to reduce printing costs) won over an online dating site and photo processing software.

You Gotta Be a Tiger to Win $10k




Here is the lineup for the Princeton Entrepreneurs’ Network Contest on Friday, May 28, as reported by Sara Hastings in U.S. 1 this week. Note that the entries include some students and some companies from all over the country.


The three companies competing for a spot in the for-profit final are Virebo, a company that aims to reduce offices’ printing costs; Pondigo, an online dating site for the alumni of top colleges and universities; and Lychee Software, which is trying to reform photo-processing workflow for photographers.

The four known for-profit finalists are Lautriv Information Systems, a company that has worked with insurers to develop software that automates business rules and scope decisions for claims adjusters; FashionStake, a new online source for contemporary fashion; Open Blue Sea Farms, which works toward sustainable free-range farming methods for saltwater fish; and CoAx Systems, which aims to market its new method of designing wellfields for heat pumps that will greatly reduce the cost of geothermal heating and cooling systems. CoAx, founded by Alex Gasner of Princeton’s Class of 2010, already won the first-place prize of $5,000 in the TigerLaunch Business Plan Competition held in February.


This contest is always held on Friday during reunions, and it’s a full day. The minimal $30 fee includes lunch. The Brian Spaly keynote, as I previously described, is at 10 a.m., and the business plan competition starts at 1:45 p.m., ending with the announcement of winners at 3:45 followed by a reception.


Apparently, to be a member of the Princeton Entrepreneurs Network, which has various city chapters, you must be a graduate of Princeton, but the website is open to all. One member of the team entering the competition must be a graduate. The winner gets $10k plus $25k of inkind services.

That Book in Your Head? Or the Desk Drawer?

My friend and colleague, Karen Hodges Miller, read what’s on my mind — and perhaps on yours. I have a book in my head, started but not finished. When will I get it done? I know of one Princeton-based agent, Marie Galastro, who can help me when I get it finished. Now Karen offers a way for procrastinating, would-be authors to actually get it written.

I invited her to be a guest blogger at Princeton Comment, as below:

If you’ve always wanted to write a book, but somehow just haven’t gotten around to it, I’m planning a seminar that is just for you. Open Door Publications will offer “Unlocking Your Ideas Your Book from Concept to Publication,” at two and a half hour workshop, on Monday, June 21.

I’ve been writing and editing for over 30 years and I’d often helped people to complete book projects. I saw many interesting, well written manuscripts that never got published because it was just too hard for a first time author to find an agent or a publisher. It’s that old Catch 22; publishers only want to look at authors who have already published, but how do you become a published author if no one will read your work?

About four years ago I decided to that it was time for me to take the process one step farther. I opened Open Door Publications, a publishing company that offers “assisted self-publishing” for aspiring authors. Since then we’ve published eight books. I’ve already published two books this year and plan to have two more out before the end of the year.

I’ve learned the questions that writers ask the most and my workshop will answer them. It will focus on:

Identify who your readers are

Organizing your material

Finding the time to write

And publishing and marketing basics.

I promise that the participants will leave with a personal plan for completing their book.

The workshop will be held at the Inn at Glencairn, 3301 Lawrenceville Road in Princeton, from 10 a.m. to 12:30 p.m. on Monday, June 21. The price of $79 ($59 early bird registration before June 13) will include brunch at the Inn and a copy of “Unlocking Your Ideas,” my new book designed to help aspiring authors write the book they’ve always dreamed about.

For more information contact Karen at khm@opendoorpublications.com, or to register go to http://unlockingyourideas.eventbrite.com/

Barbara’s extra note: The closest I have come to self-publishing is helping Wayne Cooke with his book “On the Far Side of the Curve: A Stage IV Colon Cancer Survivor’s Journey,” published in December. Now Cooke and his oncologist, Dr. Peter Yi, appear on a panel for National Cancer Survivor’s Day at the Unviersity Medical Center of Princeton on Sunday, June 6, at 9 a.m. The full program runs 8 to 11:45 a.m. Register here.

Everyone I know who has cancer, or knows someone with cancer, has found Cooke’s book exceedingly useful. This is how it should work — to have a powerful idea and get it printed, so the world can use it. When Cooke was doing his book, we didn’t know about Open Door Publications. How good it would have been to work with someone right here in Princeton.


Je me souviens

At the Princeton Ballet School faculty concert on Sunday, May 25, I had the chance to deconstruct Susan Tenney’s wonderful “Je me souviens” which I’d seen at its Rider debut in the “I’ll have what she’s having” concert.

Once again Tenney has created a drama with defined characters, made for each of the dancers, but this time they live in a dream world where some things look real and some take a bizarre twist. It’s a 20-minute work, with all-of-a-piece movement themes that make the sections fit together, except when they don’t — and then it turns surreal.

Ashton, Taylor, and Graham come to mind.

Seven-year-old Cynthia Yank opens the dance, “innocence observed,” using a watering can to figuratively moisten the feet of statue-like dancers. Later a mother figure (Clara Coleman), wraps her in a too-big red coat, and she sits on a small chair to concentrate on folding her blue chiffon scarf, just so. No matter what the sturm und drang, she remains composed, calm.

Much of Tenney’s movement is expansive — reaching, extending, running — but two tall women, Anya Kalishnikova and Alexandra Fredas, unfold themselves particularly beautifully. Kalishnikova returns for a hop-skip-and-jump Platonic duet with young Kylan Hillman, one of the two male dancers. Fredas will return as a sort of Lilac Fairy, blessing the characters as they take their leaves.

When Naoki Cojerian hurtles onto the stage, packed with energy, she starts a ball throwing sequence. As if throwing the dice or fixing something delectable, Gary Echternacht rubs his hands together gleefully, a gesture that is sparingly echoed later.

Thumbs in imaginary lapels, the dancers folk-jig in lines, then extend their airplane/eagle wings to swoop in vast curves.

At this point it’s all seeming like a Thornton Wilder play that evokes hidden emotion with every-day scenes. Everyday comes to a halt with a vignette for Echternacht. Solemn women dress the pompous, self satisfied man as if he were Louis XIV. They polish every inch of his attire including his bald pate. Servant-like they dance attendance on him, like a wife waiting on her husband hand and foot. He rises, walks, and, shockingly, falls flat on his face. Whether he’s supposed to be dead, I’m not sure, but he gets himself up and walks off, after a brief encounter with the little girl.

The somber mood continues. As Tenney taps Echternacht’s ability to be arrogant, she gives Yoshi Driscoll a stunningly dramatic vignette. Driscoll seemingly cradles a baby in a blanket, mourning in a long adagio phrase, reaching it out to the audience for a slow 180 degree turn. The blanket becomes the vehicle for her grief, as she stretches it tight in a lament akin to Martha’s. She falls to the floor, and her feet propel her forward in a sobbing rhythm, a stark contrast to the legato. She staggers in side steps, as the matter of fact little girl leads her calmly away.

Hillman and Kalishnikova change the mood, step-hopping and prancing around Echternacht, a puzzled Farmer in the Dell. Brash and young, they hold hands, and their movement is big and wonderfully joyful. Driscoll tries to take Echternacht away but he jerks away to meet the young Hillman. The two men dance together, in question and answer, as if Echternacht is talking to his own youth. They embrace, do a soft shoe duet, then Hillman rejoins Kalishnikova, and Echternacht dances with Driscoll ballroom style.

At the close, the cast walks backward, away from the audience, and the little girl walks forward to the audience. It’s as if the child is rejoining the world, and the other dancers are leaving a surreal dream.

Once again Tenney proves that, with sensitive and appropriate choreography, focused non-professionals, no matter what their ages, can have more emotional impact than many professional troupes. This is a wonderful work.

Tenney’s was joined on this program by the excellent work of other faculty members at Princeton Ballet School, some that I’d seen on March 7 at “Rider Dances,” some I’m going to see this weekend at the Mercer Dance Ensemble concert.

Cheryl Whitney-Marcaud in Mary Barton’s “Sarabande” — the choreographer and the dancer must have had wonderful time working together. Whitney-Marcaud’s long long limbs are an evocative palette for the abstract emotion that the music implies. Whether with a rippling extension, a small, sudden gesture, or a change of focus, she painted the exact picture that she intended.

Barton’s new piece was a charmer for two young dancers, Morgan Heiser and Eric Ham, to Emil Waldteufels’ “Immer Oder Nimmer” waltz. They are a well trained and lucky young pair to have a piece set on them that has the charm (if not the actual style) of Bournonville.

Alma Concepcion contributed three Spanish dances, and I was particularly delighted by the one in 18th century Bolero style, which used soft slippers, lots of ballon, and allegro footwork, to music played by pianist Doug Kramer. And Danielle Sinclair – a professional singer who was in Concepcion’s beginning Spanish class with me some years ago – has kept on with it. She both sang and danced to “Zorongo Gitana,” a Garcia Lorca poem that refers to the famous 1930s performer “Argentinita.”

Full disclosure: I have taken class with half the teachers on this program, a potential conflict of interest that horrifies New York-based critics but is common place outside of New York. One wants to study with the best available.

This was an informal loft-style studio performance. I’m eager to see the works by Jennifer Gladney and Janell Byrne repeated this weekend at the Kelsey Theatre’s Mercer Dance Ensemble concert, celebrating Byrne’s 30th anniversary there. Best of all, I get to see Byrne, Whitney-Marcaud, and Diane Kuhl for the third time in “Elle(s)” It takes me back to 25 years ago. Je me reviens.

Photos are by Elliott Gordon.

“County Sin Rate” Rooted in RWJF Study

Here’s an attention-getting way to use statistics to improve public health: Publish a “sin rate,” county by county. You can see where YOUR county ranks on the list of the Seven Deadly Sins (chlamydia rate – lust; adult obesity – sloth).

Of course I went straight to Princeton 08540, which pops up as Mercer County (it’s easy, here). According to the creators, the “sins” are actually the health factors researchers used to assess the health of populations in individual U.S. counties.

Our “Lust” rate is (343 new cases of chlamydia reported per 100,000 population), whereas in Burlington County it is 220.

Our “Wrath” score (violent crime rate) is 493 (per 100,000 people) versus Burlington’s 175.

Our Greed (measured by income inequality with zero representing total equality) is 47 versus 40 for Burlington.

We’re about the same for Pride (high school dropouts) and Envy (unemployment).

Does this statistical illustration make me want to move to Burlington? Naah. I’ll stay put in my neighborhood, which happens to be a couple of miles from where the Robert Wood Johnson Foundation lives. Maybe some of its health wisdom will inspire me to go for a walk (combating sloth) or lose weight (combating gluttony).

After all, our neighborhood does better on the gluttony scale (22 percent adult obesity versus 26 percent for Burlington).

Forum One Communications. has offices in Alexandria, Seattle, and San Francisco. It plainly says that the Robert Wood Johnson Foundation and its partner, the University of Wisconsin Population Health Institute, did not fund this effort to prove “that data can be amusing and engaging while promoting good public health policy.”

County Sin Rate was created, they say, “in good fun. We don’t really think your county is greedy or slothful..We relied on public data from CountyHealthRankings.org, but we created our website independently from that initiative and received no funding nor counsel from that project’s sponsors…We alone are responsible for this irreverent riff on their research.”

How did I learn about this. Through a Twitter feed about the Government 2.0 Expo, now underway in DC. Sorry, print. Social Media won this round.

Free on Friday and Saturday

Talk about late notice. Here is a free conference for women scientists and technologists, and it starts tomorrow. Maybe you can still get in. “Retooling for an Economy that Can Handle Curves” is Friday, May 21, 8:30 a.m. to 4 p.m. at the Conference Center at Mercer.

It features Sarita Felder, a coaching and branding consultant, and Sandi Webster & Peggy McHale, authors of “Black and White Strike Gold.” Breakout sessions include cultivating advisotrs, marketing who you are, entrepreneurship and ‘intra’ preneurship. The host is NJ State Employment and Training Commission Council on Gender Parity in Labor and Education. Funding is by BIO-1, coordination by the Center for Women and Work.

Lunch is included in the “free” price, and if you can still register, here is where to do it. Or maybe just show up? Or call 732-445-1244.

The following day, Saturday, May 22, from 11 to 3 p.m. the Princeton Public Library and SCORE co-host a small business fair. Expanding from last year, it will spread out from the Community Room into the Albert Hinds Plaza, and it is a great opportunity to network. Last year we met the CEO of a British pharma service company, just off the airplane. He came to be introduced to the Princeton business community.

A bonus: U.S. 1 Business Directories will be on sale at a discount.

One more: a “Professionals in Transition” workshop hosted by the Mercer Regional Chamber on Thursday, May 27, 4 to 5 p.m., before the “Event under the Tent” starts at 5 p.m. Robin Fogel, consultant, and Steve Szmutko of Drexel’s Le Bow College of Business will speak. Cost, $10, pre registration required.

Princeton Alum: Pants that Fit


Men’s pants that fit? It was a new idea three years ago when Brian Spaly (Princeton, Class of 2000) co-founded Bonobos, the company that aims to revolutionize how men buy pants.

Spaly keynotes the Princeton Entrepreneurs’ Network Conference at Princeton University’s Friend Center on reunion weekend — Friday, May 28, 9:30 to 4:30 p.m. He named the company after a endangered species of Great Ape that is found only in the wild in the Democratic Republic of Congo, and the company supports an ape sanctuary in the DRC.

Tickets for this conference are $30 and are open to all, not just alums.

The agenda shows that Spaly’s keynote speech is at 10, followed by a choice of workshops.

– Press Panel :: How To Land Your Story In Print with panelists from Inc. Magazine, Inc.com, NJBIZ, and The Times of Trenton. Kevin McLaughlin of Resound Marketing is the moderator and sent me the agenda, thank you, Kevin.

– Legal :: The ABCs of Emerging Growth Companies with Steve Baglio from Gunderson Dettmer

– Planning :: Business Plans for the Real World with expert Tim Berry

Lunch is at 12:15, and the all important business plan competition starts at 1:45, ending with cocktails and networking at 4 p.m. At $30, that’s a bargain in information, let alone in networking. Wear orange.

For Websites. Pretty is Not Enough


Newcomers to the Princeton chamber came out in droves to hear Jennifer Baszile speak about online marketing this morning at the Nassau Club on “Five Fatal Online Marketing Myths that can Kill Profits and Sales in Any Business.”

Karen Nathan of Olivine LLC was new to me, as was Kathy Kyriakous of M & K Enterprises. Some in the 50-person audience, like Wilma Solomon and and Barbara Flythe of Not in Our Town and Mary Clare Garber of Princeton Legal Search Group, were fans of Baszile’s book “The Black Girl Next Door.” Others, like Helene Mazur of Princeton Performance Dynamics and Naomi Vilko of Vilko Corporate Consulting, knew they needed the information. And then there were the pros, experts in the field of internet marketing, like Dan Beldowicz of Single Throw, who were there to check out the competition.

Essentially Baszile said you do need to do online marketing and you probably can’t do it yourself. Career marketers are working night and day to outwit Google, and the scene is shifting like sand all the time. It’s almost impossible to do it right and still run your business. She reiterated what these insiders know, that mobile will be big, huge, and video is going to be more and more important to the success of a web strategy. “People today like to watch, not read.” And if you get a sales pitch from someone who doesn’t know about “direct response marketing,” find another consultant.

What resonated with me was her insistence that “pretty is not enough.” All the beautiful colors and fabulous art work are useless if a website doesn’t have good “bones.” At U.S. 1 Newspaper, where I was the webmaster for 10 years starting in 1996, I was always a little sensitive about the look of our website, http://www.princetoninfo.com. It was fabulously useful but it wasn’t that gorgeous. It’s still fabulously useful, though it has been redesigned to be pretty, and I, now retired, am thankful not to be responsible for whether it meets Baszile’s standards: to increase profits, get new clients, and nurture existing customers.

Baszile generously offered every person in the room the opportunity to get two free 30-minute phone consultations on strategy for their websites. Many took her up on this surprising offer. Someone asked where to get training for an employee to work on the website in house, and she suggested Chicago-based Perry Marshall but closer to home there are lots of firms that would be glad to help, visible in the U.S. 1 Directory.

Photos: Left, Trudy Madden, the new director of U.S. operations at Scope Medical, with Bazile. Right, Barbara Flythe with Bazile, center, and Helene Mazur on right.

Janell Byrne: 30 Years with MDE


You’d think that after 30 years choreographing perhaps 150 dances, Janell Byrne, director of the Mercer Dance Ensemble at Mercer County Community College, would present some of her former work at her 30th anniversary concert. But no, Byrne likes to look ahead. The themes may be similar to the past, but – as she says – she has different dancers, and it’s more fun to create new work on the current dancers than to struggle to fit them into old work.

“Over the last three or four years, more students are asking to be a part of it, and a lot of them are men. So I am using partnering and different relationships, not necessarily the relationship between men and women, but between differences in body types.”

“MDE – Legacy” will be presented Saturday, May 29 at 8 p.m. and Sunday, May 30 at 2 p.m. at the Kelsey Theatre on Mercer’s West Windsor campus, 1200 Old Trenton Road. Tickets for MDE are $14 for adults, $12 for seniors, and $10 for students, available at http://www.kelseytheatre.net, at the box office, or at 609-570-3333.

Byrne will also perform in a faculty studio showing at Princeton Ballet School on Sunday, May 23, at 6 p.m., at 301 North Harrison Street. On the program are works by Mary Barton, Jennifer Gladney, and Alma Concepcion. Susan Tenney will present “Je me souvien” (as seen at Rider) and Byrne will present “Elle(s)” (see below). Seating is limited (609-921-7758).

In spite of making everything new this year, Byrne admits that some themes may look familiar. A piece that uses prop ladders references an early work, “Chutes and Ladders.” “And I tend to have a piece that the novice dancer can fit well into.”

Many of the MDE dancers are professional and semi-professional dancers from the community, but some come from Mercer’s dance program, which offers jazz, ballet, and modern dance on all levels. Students can major in dance and earn associate’s degree (to transfer as juniors to a four-year college) or an AFA degree in the performing arts in which they combine conservatory training in theatre, dance and music with education in the liberal arts and sciences.

A series of three tangos share the earthy quality of that dance, but are very different. A dance for seven people is set to a Steve Roach “Sacred Space” score, originally written for the nonsectarian Mark Rothko chapel. ”There is so much in the simplicity and power of his paintings, that it inspired me to hear the music,” she says.

“Quartet for Four Women” is set to solo piano music with dancers coming and going. “We want to suggest that the dancing continues beyond the limits of the stage,” Byrne says.

Byrne, a native of California, is a former student of Stanley Holden and Margaret Hills in Los Angeles. A graduate of the Juilliard School, she studied with Alfredo Corvino. In addition to Mercer, Byrne has taught at Princeton University, The College of New Jersey, Princeton Ballet School, Lawrenceville School, and the Anthony Rabara Pilates Studio.

The varied program includes group pieces featuring Latin and Malaysian sounds, a high energy number inspired by aerobic dance, and another in which five performers dance to classical guitar music. Also contributing work are Jennifer Gladney, a 2003 alumna who has performed with MDE for 10 years, and Han Koon Ooi, a 2009 alumnus who has performed for five years.

The anniversary concert is also unusual because Byrne is, after a long hiatus, going to perform. “Elle(s)”, a trio by Byrne for herself and guest artists Cheryl Whitney Marcaud and Diane Kuhl, seen in March at Rider’s Yvonne Theatre, is a delight.

Choreographing doesn’t get easier, Byrne says. “You would think I would have a bag of magic tricks, but I don’t.”

Photo: MDE dancers Hanna Bruskin, DeHaven Rogers, Yvonne Clark, Brianne Scott, and Ian Conley.