Nick Hilton, owner of the men’s & women’s clothing store on Witherspoon Street, is setting up an informal group to market the “shop local” concept in Princeton.
1) to foster and reinforce the contribution owner-operated specialty shops make to our community, to underline the social, economic and ecological benefits to “shopping local” and to encourage local patronage in preference to chains and on-line stores; and,
2) to establish a regional reputation for Princeton as a desirable shopping destination.
The shop owners met for the first time on April 27 (Shown here, Jennifer and Nick Hilton, Louis Wildman of Jordan’s, and Fran McManus of Whole Earth). The operative word is “owners.” Members would need to have a locally owned and operated retail store of the brick and mortar variety. Unlike other trade groups, such as the Princeton Borough Merchants or the Princeton Regional Chamber, this group will have no franchisees, no chain stores, no attorneys or lawyers or stock brokers — only “real” stores within Princeton Borough and Township.
Said Hilton: “The simplest idea is the one that works.”