Be prepared to start over — again and again, says Robert Dilenschneider, best-selling author of “Power and Influence,”. He will speak at NJ CAMA’s “Communicating in a Web 2.0 World” event on Wednesday, October 27, at 6 p.m. at Rider University. Cost: $20 at the door or $15 in advance. E-mail newjerseycama@gmail.com or call 609-397-3737 or register online

Dilenshneider’s book, subtitled “The Rules Have Changed,” was published three years ago, and in this fast-moving media environment, the author will presumably tell how he takes his own advice — to keep starting over as the rules change.

I’m curious to see how my boss at U.S. 1 Newspaper, Richard K. Rein, reacts to this talk. Rein is the moderator for the evening. I have two competing events that night (the Bayard Rustin documentary is the same evening, but when your boss speaks, curiosity prevails.