Safe doesn’t always work

Safe doesn’t always work, says Eleanor Kubacki, President & CEO of the EFK Group.

She speaks on Wednesday, October, at a Princeton Regional Chamber breakfast that starts at 7:30 a.m. Her talk, which will be at 8:30 a.m., is on How to Fine Tune your Marketing Campaigns on a Shoestring Budget. Chamber members pay 
$25 at the door. 

Quoted in a U.S. 1 Newspaper story by Michele Alperin, Kubacki says, “People are afraid that if you do things outside of the norm and you fail, they will get criticized and fired. That is why marketing tends to be safe, and safe doesn’t always work.”

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