Tag Archives: Michele Alperin

David Sedaris & Patrick Murray

When David Sedaris launched his annual speaking tour tonight, standing room only at McCarter (Wednesday), the line for book signing snaked around corners. Asked about the election, his off-the-cuff answer about Trump, paraphrased:

“It’s as if he looked at who wasn’t being pandered to — the stupidest people in America weren’t being pandered to.” Sedaris said, pointing out that at least Trump gives plain answers rather than politician-runaround. “I think he dominated the news so long that people were tired of him.”

Patrick Murray will opine on the same subject on Thursday, April 7 at the Princeton Regional Chamber. To find out what folks are really thinking about politicians like Trump, says Murray, eavesdrop in a diner. Murray is quoted  in  Michele Alperin’s U.S. 1 cover story here. Murray heads the Monmouth University Polling Institute, which is still in the game of political prognosticating, an arena in which — surprisingly — Gallup has left. Here is why.

For this occasion, Sedaris wore culottes. What would Trump say?


Safe doesn’t always work

Safe doesn’t always work, says Eleanor Kubacki, President & CEO of the EFK Group.

She speaks on Wednesday, October, at a Princeton Regional Chamber breakfast that starts at 7:30 a.m. Her talk, which will be at 8:30 a.m., is on How to Fine Tune your Marketing Campaigns on a Shoestring Budget. Chamber members pay 
$25 at the door. 

Quoted in a U.S. 1 Newspaper story by Michele Alperin, Kubacki says, “People are afraid that if you do things outside of the norm and you fail, they will get criticized and fired. That is why marketing tends to be safe, and safe doesn’t always work.”