Tag Archives: marketing

Safe doesn’t always work

Safe doesn’t always work, says Eleanor Kubacki, President & CEO of the EFK Group.

She speaks on Wednesday, October, at a Princeton Regional Chamber breakfast that starts at 7:30 a.m. Her talk, which will be at 8:30 a.m., is on How to Fine Tune your Marketing Campaigns on a Shoestring Budget. Chamber members pay 
$25 at the door. 

Quoted in a U.S. 1 Newspaper story by Michele Alperin, Kubacki says, “People are afraid that if you do things outside of the norm and you fail, they will get criticized and fired. That is why marketing tends to be safe, and safe doesn’t always work.”

Chris Kuenne: Secrets of His Success

kuenne talks

A year after he sold his company, Rosetta, for more than $500 million dollars, 13 years after he founded the firm, Chris Kuenne began grooming his successor, and at the 15 year mark he is now, basically, “emeritus.”

He’ll begin teaching High Tech Entrepreneurship in the fall, and he spoke to an SRO group, without notes, as part of the reunion activities for the Princeton Entrepreneurs Group. Continue reading Chris Kuenne: Secrets of His Success

Orange and Black Entrepreneur: Chris Kuenne

Chris Kuenne
Chris Kuenne

Chris Kuenne was one of my favorite interviews in 2010.  He founded Rosetta 15 years ago and sold it to Publicis for $575 million three years ago. He will speak at the Princeton Entrepreneurship Club reunion event on  Friday, May 31, 11 to 12:30 p.m. at the Mathey College Common Room.

Kuenne graduated from Princeton in 1985 and will follow  Ed Zschau, in teaching the university’s very popular (highly competitive)High Tech Entrepreneurship class.

Read about the university’s success in commercializing technology in the cover story of this week’s U.S. 1  Newspaper.